S-ryhmä

Good brands feel consistent, no matter where you meet them.

Over several years, I worked closely with S-ryhmä and its creative partners to strengthen the brand and create a more unified experience across channels. From everyday brand assets to large-scale campaigns, the work included bringing Eero, the familiar face of the monthly Tilipäivä concept, into the spotlight.

Working alongside the agency and S-ryhmä's teams, we turned creative concepts into adaptable campaigns, built an extensive library of assets, and developed an automated system to support regional cooperatives.

Not every project was straightforward, but strong collaboration, clear processes, and a little creative problem-solving kept even the most complex productions moving in the right direction.