Several seasons of Hullut Päivät, Stockmann’s Crazy Days, in every format the campaign calls for.
I’ve been producing Hullut Päivät materials and campaign packages for several years. Every campaign is a big one: video, stills for digital channels and animated HTML5 banners, made for many formats, channels and sizes. Each one is also versioned for Stockmann’s other markets in Swedish, Estonian and Latvian.
Each campaign starts with a meeting with the client, where we go through their list of materials. From there the work runs in two phases, teaser and campaign, and both get their own full set of creatives.
The result is a campaign that’s hard to miss. It runs across channels at once and gets noticed wherever it appears.