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Burger King

Category
Digital signage and social media
Year
2023–26
Role
Motion design, art direction
Client
Restel Oy
Tools
After Effects, Illustrator, Photoshop

Overview

Short, punchy campaign visuals built around getting the message across in the first few seconds.

The visuals combine bold Burger King energy with playful animations, fast transitions and a strong sense of movement to keep the content engaging.

In store

Burger King App coupon ad on a phone screen
BK App
Burger King breakfast ad on a digital screen in a restaurant window
Out of home

Social

Process

The brief was kept simple: create a clear visual idea and bring it to life through animation.

The final visuals were adapted across different channels where they needed to perform. From social media to digital screens, each format was tailored to keep the core message sharp, recognisable and engaging.

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