From raw to graded
A large-scale social media campaign built from just a handful of short influencer clips.
Each video had its own theme and copy, tailored for awareness, traffic or conversion audiences.
The campaign started with a few very short influencer clips, all unedited and ungraded. The challenge was clear: how to build a large campaign from so little footage.
After colour grading every clip, fast cuts and fresh combinations did the rest. Each audience got its own edit, sometimes mixing clips from different themes. An animated PIHA/RAKKAUSSUHDE emblem and K-Rauta logo tied the series together, and every video got a soundscape of its own. The client was very happy with the result, and the videos performed well throughout the campaign.